Piccolo

For PICCOLO, the brief was clear: no paddles, no balls, and none of the typical country-club aesthetics. Instead, we leaned into pop culture. Inspired by the fictional character, the identity taps into a reference that instantly resonates with millennials and Gen Z. The colour system draws directly from the character, helping the brand stand out in a rapidly growing but visually crowded space. The result is a bold, playful identity designed for a sport that’s social, accessible, and easy to step into.